2013 Fiscal Year Final Research Report
An investigation of effective corporate apologia in Japan
| Project/Area Number |
23530473
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Hiroshima University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2013
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| Keywords | 企業の社会的責任 / 危機管理 / 企業倫理 / コミュニケーション / 広報 |
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| Research Abstract |
This study investigates the utility of corporate apologia as one of crisis
management strategies in Japan. Scholars of corporate apologia tend to focus on how corporations in the midst of public relations crises respond to criticism in defense of their carefully crafted images in order to deal with the problem of guilt and ethics. The author views corporate apologia as one possible set of crisis communication strategies, and develops diagnostic theories that aim at making improvements by guiding practice in a determinate direction and by providing a basis for criticizing practice. The effective corporate apologia taken by Japanese corporations largely depends on the following abilities of corporate executives;(1)their adequate reality constructions on the situations and(2)their public speeches and behaviors in accordance with Aristotle's ethics and rhetoric.
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Research Products
(8 results)
