Cross-Sector Collaboration for Companies Entering into Developing Countries

2014 Fiscal Year Final Research Report

• Project/Area Number: 23530475
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Business administration
• Research Institution: Kyushu University
• Principal Investigator: HOSHINO Hiroshi 九州大学, 経済学研究科(研究院), 教授 (60273752)
• Project Period (FY): 2011-04-28 – 2015-03-31
• Keywords: 市場参入 / 開発途上国 / 連携 / BOP / ビジネスモデル / 非営利組織 / ソーシャル・ビジネス

Outline of Final Research Achievements

Japanese companies have sought opportunities to enter into developing countries while businesses in advanced and newly industrialized counties have the limit to growth. However, they have been facing entry barriers due to the lack of knowledges and experiences in developing countries. For the successful entries, quite different method and business model could be required. Some forerunners adopt different sales and marketing method from that for existing market, an approach to local distribution channel, simple specification of products and lower price for customers’ needs.
In this study, I found out that cross-sector collaboration, especially between private companies and non-profit organizations including NGOs and international cooperation organizations that have expanded activities at grass-root level in developing countries, is quite effective for new entrants. Businesses contributing to solve social issues in developing countries could be accepted in cooperation with non-profits.

Free Research Field

国際経営