2014 Fiscal Year Final Research Report
Research of property right structure of shopping center
| Project/Area Number |
23530481
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Fukui Prefectural University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
CHE Yonfun 同志社大学, 商学部, 教授 (70315836)
HAYAKAWA Takashi 立命館大学, 政策科学部, 准教授 (10367683)
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| Co-Investigator(Renkei-kenkyūsha) |
TANZAWA Yasuharu 中央大学, 戦略経営研究学会, 教授 (00146953)
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| Project Period (FY) |
2011-04-28 – 2015-03-31
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| Keywords | 経済学的所有権 / ブランド / 業態比較 |
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| Outline of Final Research Achievements |
How is the implementation of the property right structure of the big store proceeding? The property right structure is planned for the apparel company. The apparel company wants to retain its brand image; however, it fears that its brand image will deteriorate. This problem occurs because of the property right structure of the big store. The SC (shopping center) structure is beneficial as it can prevent this problem of deteriorating brand image. In addition, there are other major problems of adaptability to changes in the business environment and entrance of new competitors in the market. The big store should adapt to changes in the environment. As the property right structure of SC is flexible, the structure of SC adapts to the changes in the environment.
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| Free Research Field |
マーケティング戦略論
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