2013 Fiscal Year Final Research Report
The Research of the Rejuvenation and Reconstruction of Competitive Advantage in Mature Business
| Project/Area Number |
23530498
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Daito Bunka University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
TAKAI Toru 日本大学, 商学部, 教授 (60255247)
FUKUNAGA Akihiko 宮城大学, 事業構想学部, 教授 (10279549)
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| Project Period (FY) |
2011 – 2013
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| Keywords | 成熟・衰退市場 / 中小・中堅企業 / 持続的競争優位 / 事業転換 / 戦略シフト / 企業の再活性化 / コア・コンピタンス / 組織能力 |
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| Research Abstract |
This research elucidated, through a hearing survey, the direction of strategy and management in order to rejuvenate the business and reconstruct the competitive advantage in the mature business. Results of this research revealed that the importance of a unconventional thinking of the industry, a global perspective, a context thought, a valuation of strengths, a danger of growth-oriented management, an effective practical use of local assets, an organizational learning from small losses and experiments, an interaction across the barrier of sectionalism, an insight of top management which perceive the nature of mature business, a readership to facilitate awareness and action.
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Research Products
(10 results)
