2013 Fiscal Year Final Research Report
On the vision making and comunication strategy in the medium and small enterprises
| Project/Area Number |
23530499
|
|---|
| Research Category |
Grant-in-Aid for Scientific Research (C)
|
| Allocation Type | Multi-year Fund |
|---|
| Section | 一般 |
|---|
| Research Field |
Business administration
|
|---|
| Research Institution | Tamagawa University |
|---|
Principal Investigator |
|
|---|
| Co-Investigator(Kenkyū-buntansha) |
IIMURA Ryuichi 玉川大学, 経営学部, 教授 (80266246)
|
|---|
| Project Period (FY) |
2011 – 2013
|
| Keywords | 経営戦略 / 支配的論理 / 中小企業 / 製造業 / コミュニケーション |
|---|
| Research Abstract |
In this research,Idevelop a perspective on how managers in Japanese small and medium production enterprises search for a strategy. In the view of dominant logic,I aim for a perspective that reflects the reality of strategy making process and capabilities. Over time,the cognitive elements that make up a strategy become less plastic,while mechanisms to search rationally for a strategy become more needed. This generates fundamental tensions in origin of strategy,using the dominant logic and analogical reasoning.In 26 enterprises I researched, managerrs used to rely on the dominant logic. In the case of a starategy changed,manageres used to rely on dominant logic and a new propositions about a strategy.
And in the comunication process for employee,managers used to rely on the story telling using the dominant logic.
|
