2013 Fiscal Year Final Research Report
On the vision making and comunication strategy in the medium and small enterprises
| Project/Area Number |
23530499
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Tamagawa University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
IIMURA Ryuichi 玉川大学, 経営学部, 教授 (80266246)
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| Project Period (FY) |
2011 – 2013
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| Keywords | 経営戦略 / 支配的論理 / 中小企業 / 製造業 / コミュニケーション |
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| Research Abstract |
In this research,Idevelop a perspective on how managers in Japanese small and medium production enterprises search for a strategy. In the view of dominant logic,I aim for a perspective that reflects the reality of strategy making process and capabilities. Over time,the cognitive elements that make up a strategy become less plastic,while mechanisms to search rationally for a strategy become more needed. This generates fundamental tensions in origin of strategy,using the dominant logic and analogical reasoning.In 26 enterprises I researched, managerrs used to rely on the dominant logic. In the case of a starategy changed,manageres used to rely on dominant logic and a new propositions about a strategy.
And in the comunication process for employee,managers used to rely on the story telling using the dominant logic.
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Research Products
(4 results)
