2013 Fiscal Year Final Research Report
| Project/Area Number |
23530512
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Waseda University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2013
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| Keywords | インターナル・マーケティング |
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| Research Abstract |
In this research, from the hypothesis derived from the series of discussions at a research consortium including twelve different business sectors and the result of the quantitative survey to the companies that are listed on the first section of the Tokyo Stock Exchange, the relationship between the performance of companies and usage of internal marketing was examined by means of structural equation modeling technique. Some key findings include the fact the critical flows of their internal marketing are different depending on the degree of the success of a business. Also, there revealed that the structure of internal marketing is different between manufacturing sector and service one. These outcomes were presented at three international conferences.
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