2013 Fiscal Year Final Research Report
The new developments of retail marketing by Bayesian modeling
| Project/Area Number |
23530534
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | University of Tsukuba |
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Principal Investigator |
SATO Tadahiko 筑波大学, ビジネスサイエンス系, 教授 (40400626)
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| Project Period (FY) |
2011 – 2013
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| Keywords | ベイジアンモデリング / マイクロマーケティング / 異質性 / 潜在変数 |
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| Research Abstract |
The purpose of the study is to develop models and to get useful findings based on the proposed models for realizing sophisticated retail marketing. We composed the proposed models by using the framework of Bayesian modeling. The models that we proposed involved "consumer heterogeneity", "time heterogeneity" and "latent variables". We have achieved the original purpose of the study within a time frame. Finally, we showed the usefulness of "data assimilation approach", which is the new direction of this research area.
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