2013 Fiscal Year Final Research Report
A study of store choice model considering the effects of retail promotion.
| Project/Area Number |
23530535
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Chiba University |
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Principal Investigator |
SATO Eisaku 千葉大学, 人文社会科学研究科(系), 教授 (10366940)
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| Project Period (FY) |
2011 – 2013
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| Keywords | 購買行動 / 店舗選択行動 / 店舗選択モデル / 訪店行動 / 客数変動 |
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| Research Abstract |
This study's contribution to the literature on store choice behavior model is twofold. The author first review the store choice models and present the problems with these models and clarify the research topics. Second, the author proposed a store choice model that incorporates the heterogeneous consideration sets.
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