2013 Fiscal Year Final Research Report
Theoretical models of consumer choice behavior
| Project/Area Number |
23530542
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Keio University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2013
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| Keywords | 消費者選択行動 / ブランド選択 / ブランド識別 / 最適化 / ブランド類似性 / 消費者間異質性 / ベイズ統計 |
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| Research Abstract |
This research focuses on the internal structure of the consumer, and develops the theoretical models of consumer choice behavior in two ways. One is the consumer choice model for multiple goods and quantities under the demand constraint. This model is based on the consumer optimization behavior. Another one is the brand discrimination and decision model. In this model, the time for decision and the results of decision are represented in a single model. This model is based on the cognitive mechanism of consumer perception and decision. These models are estimated in the hierarchical Bayesian approach. Empirical analysis shows that proposed models give good results.
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[Remarks] Choice Models for Budgeted Demand and Constrained Allocation, Takuya Satomura, Jeff Brazell and Greg M. Allenby, 2011, working paper, Ohio State University
