2013 Fiscal Year Final Research Report
a study of the consumption of enterteinment and the user value creation
| Project/Area Number |
23530543
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Sophia University |
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Principal Investigator |
ARAI NORIKO 上智大学, 経済学部, 教授 (50286134)
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| Project Period (FY) |
2011 – 2013
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| Keywords | リレーションシップマーケティング / エンターテイメント / ブランディッド・エンターテイメント / プロダクトプレースメント / ファン行動 / コンテンツ消費 |
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| Research Abstract |
I consider it around the fan behavior for entertainment content consumption , and was analyzed by using the framework of relationship marketing and examined for association continuity and future consumption behavior for animation and idle. As a result, I found that the difference in category Anime, Idol, and games, attitude towards consumption of future awareness and consumption is significantly different.
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Research Products
(6 results)
