2013 Fiscal Year Final Research Report
Studies on the gift and weak ties
| Project/Area Number |
23530551
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Nanzan University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
OZAWA Kana 流通経済大学, 経済学部, 講師 (50564928)
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| Research Collaborator |
TSUJIMOTO Noriko 桃山学院大学, 経営学部, 教授 (80633958)
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| Project Period (FY) |
2011 – 2013
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| Keywords | ギフト / ゆるい絆 / 国際比較 |
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| Research Abstract |
In this research, communication by the gift for a young man is conducting empirical analysis about the influence by the difference in the consumption environment (ex. by a country etc).
In South Korea, the difference of Japan and China was accepted in the relation to "gifts to a friend (for the same sex)" from "connection-oriented by gifts" (a positive relation in Japan and China, a negative relation in South Korea). In Japan, we can interpret it as a gift to a friend of the same sex being used in order to communicate, and in China to achievement a certain purpose, and in South Korea to check relation strong in the achievement means. It was checked that the gift for a friend (of the same sex) in all three countries brings about the consumption chains.
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