2013 Fiscal Year Final Research Report
A study of cross regional collaboration for place branding
| Project/Area Number |
23530556
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Kansai University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
NAGAO Masanobu 新潟大学, 人文社会・教育科学系, 准教授 (50467065)
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| Project Period (FY) |
2011 – 2013
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| Keywords | 地域間連携 / 地域ブランド |
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| Research Abstract |
This research is about a study of a cross regional collaboration for place branding. We consider problems of a cross regional collaboration in Japan and discuss a potential of it. After that, we analyzed an important case of it and building a management model of a cross regional collaboration for place branding.
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Research Products
(1 results)
