2013 Fiscal Year Final Research Report
Merchandising and Organization Strategy of Local Retailer's in Agricultural production
| Project/Area Number |
23580297
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | Niigata University |
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Principal Investigator |
ITO RYOJI 新潟大学, 自然科学系, 助教 (70334654)
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| Co-Investigator(Kenkyū-buntansha) |
KIYONO Seiki 新潟大学, 自然科学系, 准教授 (90225095)
MIYAIRI Takashi 北海学園大学, 経済学務, 准教授 (40422018)
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| Project Period (FY) |
2011 – 2013
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| Keywords | ローカルスーパー / 産地形成 / マーチャンダイジング / 農産物流通 |
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| Research Abstract |
In Western and Asian countries, the status of large-scale supermarket is high. Many of which are national or multinational companies. There are similar trends in the field of agricultural products and fresh food. On the other hand, in Japan, the status and roles of local food stores are relatively high. They are fighting neck and neck with large companies, which are national or multinational companies at least, in the field of agricultural products and fresh food.
What is the source of competitiveness of local food stores? In this field, research accumulated little until now. New empirical finding for the above-mentioned is feature of our study.
We proved the contents of the activity in local food stores aimed at securing customers and differentiation through the high quality products.there are 1:Variety of the characteristic goods by cooperation with the farmer, 2:Direct extension service by local food store, 3:Production of a store management which utilized the local food.
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