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2013 Fiscal Year Final Research Report

Strategic introducing and development of color environment of life as communication tool

Research Project

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Project/Area Number 23611015
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Design science
Research InstitutionOsaka Kyoiku University

Principal Investigator

OKAMOTO IKUKO  大阪教育大学, 教育学部, 教授 (00135766)

Co-Investigator(Kenkyū-buntansha) OBAYASHI Masashi  大阪樟蔭女子大学, 学芸学部, 教授 (60225539)
Research Collaborator SUGITA Keiko  池坊短期大学, 環境文化学科, 教授 (00196726)
Project Period (FY) 2011 – 2013
Keywords生活環境 / 色彩 / 安全性 / 機能性 / 快適性 / 誘目性 / 視認性
Research Abstract

We discussed color design as a communication tool from the viewpoint of human life science and obtained the following results.
When retroreflective materials were arranged on the outside of the upper arm of clothes or on the upper part of the back, we could grasp the overall form of clothes in the sphere of Clothing Environment. We examined then the color of the package in the sphere of Food Environment. It became clear that consumers have a common image about green package of chewing gum. In the case of paper package of juice subject's eyes tend to gather to the color scheme of contrast tone. Color arrangement based on the colors that correspond to consumers' image was estimated that meanings transmission of characteristics of commodity was very effective at the shampoo container in the sphere of Living Environment. Furthermore, we showed clearly that the differentials of tone are effective for improving of attractiveness and visibility of color in the case of advertising signboard.

  • Research Products

    (2 results)

All 2013 Other

All Presentation (1 results) Remarks (1 results)

  • [Presentation] Relationship between Color Design of Package and Consumers' Image, In the Case of Shampoo Container in Japan2013

    • Author(s)
      Ikuko OKAMOTO and Masashi KOBAYASHI
    • Organizer
      Bringing Colour to Life, AIC Colour 2013: 12th Congress of the International Colour Association
    • Place of Presentation
      Newcastle upon Tyne, UK(ISBN 978-0901623027)
    • Year and Date
      20130000
  • [Remarks] 大阪教育大学 教養学科 健康生活科学専攻 色彩環境学研究室

    • URL

      http://www.osaka-kyoiku.ac.jp/~okamoto/

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Published: 2015-07-16  

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