2012 Fiscal Year Final Research Report
A Behavioral Economic Analysis of Useful Idea Generation for Innovation
| Project/Area Number |
23650126
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Library and information science/Humanistic social informatics
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| Research Institution | The University of Tokyo |
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Principal Investigator |
UEDA Kazuhiro 東京大学, 大学院情報学環, 教授 (60262101)
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| Co-Investigator(Kenkyū-buntansha) |
SHIMIZU Takashi 東京大学, 大学院・総合文化研究科, 准教授 (00334300)
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| Project Period (FY) |
2011 – 2012
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| Keywords | 情報経済学 / イノベーション |
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| Research Abstract |
Some previous studies point out the importance of user-perspective in generating ideas for innovation. This study experimentally tested the above to find that useful ideas could be generated by the group of users called “early adopters” who behaved differently from product developers in regard to product adoption and general knowledge. This study also suggested experimentally that both the way of information retrieval which precedes idea generation and the tendency toward risk orientation of an idea generator affect the quality of ideas generated. In addition, this study proposes a new workshop method which enables its participants to generate business ideas from user-perspective and measured the effect of the method.
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