Study on foreign tourists' attitudes towards Japanese museums

2012 Fiscal Year Final Research Report

• Project/Area Number: 23652032
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Study of the arts/History of the arts/Arts in general
• Research Institution: Tokyo National University of Fine Arts and Music
• Principal Investigator: ANDO Mina 東京芸術大学, 大学院・美術研究科, 講師 (70532498)
• Project Period (FY): 2011 – 2012
• Keywords: アート・マネジメント / 芸術文化政策 / 博物館学 / マーケティング / ツーリズム

Research Abstract

This Study conducted surveys on the actual status of foreign tourists’ usage of Japanese museums. The results were compared with the current status of museums and reviewed the divergence of supply and demand. From considerations, the requirements encouraged the consumption of foreign tourists in museums were pointed out to promote the use of museums by foreign tourists in Japan.