Conceptulization and Methodology of Picture Mining

2014 Fiscal Year Final Research Report

• Project/Area Number: 23653108
• Research Category: Grant-in-Aid for Challenging Exploratory Research
• Allocation Type: Multi-year Fund
• Research Field: Commerce
• Research Institution: Bunka Gakuen University
• Principal Investigator: EDO Katsue 文化学園大学, 服装学部, 教授 (80318592)
• Co-Investigator(Renkei-kenkyūsha): HIROI Yu 名古屋大学, 准教授 (50456141) ; KITAKATA Haruko 文化学園大学, 服装学部, 准教授 (70328897)
• Research Collaborator: YAMASAKI Tadashi ; OCHIHARA Hiroharu
• Project Period (FY): 2011-04-28 – 2015-03-31
• Keywords: 写真分析 / 定性調査 / ライフスタイル分析 / 新商品開発 / マーケティング

Outline of Final Research Achievements

In this research, we have studied methodology of sampling and data collecting and analysis of Picture Mining. In the studies of sampling and data collecting, we have concentrated in finding ways to overcome issues of sampling methods, how to give instructions and research themes and burdens of respondents. In the studies of analyzing methods, we have reviewed and confirmed the processes of the current Picture Mining methodologies. Also, we have experimented new methods for analyzing pictures in groups. Picture Mining is a language independent method which is significant in the areas of lifestyle research, new product development and fashion/design fields.

Free Research Field

マーケティング、マーケティングリサーチ