2012 Fiscal Year Final Research Report
Survey of consumers'attitudes toward commodity which considered biodiversity and ecosystems
| Project/Area Number |
23700857
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
General human life sciences
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| Research Institution | Tohoku University |
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Principal Investigator |
INAGAKI Masakazu 東北大学, 大学院・生命科学研究科, 助教 (60451548)
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| Project Period (FY) |
2011 – 2012
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| Keywords | 消費購買活動 / 生活情報 / 消費者意識調査 |
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| Research Abstract |
In this survey, we purpose to evaluate consumers' attitude toward commodity which considered biodiversity and ecosystems in a quantitative way. Concretely speaking, we conducted questionnaire survey about kitchen detergents which considered biodiversity and ecosystems on consumers. Conjoint analysis was conducted about purchase consciousness. Some findings were obtained by the analysis which researched by internet survey.
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