Interactive influence of environmental lifestyle: Examination by cross cultural comparison and dyadic survey

2015 Fiscal Year Final Research Report

• Project/Area Number: 23700859
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: General human life sciences
• Research Institution: Nara Women's University
• Principal Investigator: ANDO KAORI 奈良女子大学, 研究院生活環境科学系, 准教授 (40324959)
• Project Period (FY): 2011-04-28 – 2016-03-31
• Keywords: 環境配慮行動 / 国際比較調査 / コミュニケーション / ペア・データ / 記述的規範

Outline of Final Research Achievements

The present study examined the effect of descriptive norm and communication on environmental lifestyle cross-culturally. A survey was carried out in Japan, China, Germany and the U.S. for university students. I also carried out dyadic survey to explore the interactive influence processes between friends. The result showed that group norm of the same university students affected individual environmental behavior while group norm of the community affected collective environmental behavior. The result also showed that personal communication had stronger effect of environmental attitudes than mass media in each culture.

Free Research Field

環境社会心理学