2013 Fiscal Year Final Research Report
Subjectivation and Collectivity of "Women as Consumers" in the mass media of Wartime/post-war Japan
| Project/Area Number |
23700864
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
General human life sciences
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| Research Institution | Bukkyo University |
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Principal Investigator |
MURASE Keiko 佛教大学, 社会学部, 准教授 (20312134)
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| Project Period (FY) |
2011 – 2013
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| Keywords | 消費者 / 女性 / マスメディア / 戦時期 / 戦後 / 料理 / ジェンダー |
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| Research Abstract |
This study analyzes how wartime and post-war Japanese mass media has represented women as consumers by focusing on radio, TV, newspapers, and women's magazines. More specifically, my examination focuses on 1) the relationship between "women" and "consumption", 2) how women "participated" in the mass media, 3) how the subjectivationon and collectivity of "women as consumers" were constructed, 4) what was continued and discontinued from wartime to post-war in Japan.
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Research Products
(10 results)
