2012 Fiscal Year Final Research Report
The relationship between changes in discourse on AIDS in television and cinema advertising and sexual norms after the German reunification
| Project/Area Number |
23720092
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Study of the arts/History of the arts/Arts in general
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| Research Institution | Waseda University |
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Principal Investigator |
SHIMADA Yuki 早稲田大学, 総合研究機構, 招聘研究員 (00333138)
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| Project Period (FY) |
2011 – 2012
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| Keywords | 東ドイツ / エイズ / メディア表象 / 生政治 / セクシュアリティ / 裸体運動(FKK) / 性規範 |
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| Research Abstract |
My project uses discourse analysis to examine sexuality in educational television and cinema advertisements on AIDS prevention after the German reunification. Results reveal that messages encouraging the use of condoms during sexual intercourse as a method of preventing AIDS were visualized and transmitted in a way that overcame the taboos and sexual norms of former East and West Germany. The project highlights the necessity to view discourse on AIDS, not simply as a health policy, but as a highly bio-political entity which emerges from the sexual norms of society and their transformations.
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Research Products
(2 results)
