2013 Fiscal Year Final Research Report
The potential of the digital content market in Asia
| Project/Area Number |
23730363
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Business administration
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| Research Institution | University of Tsukuba |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2013
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| Keywords | コンテンツ / イノベーション / アジア / プラットフォーム / デジタル化 / 産業政策 / 地域集積 |
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| Research Abstract |
The purpose of this research is to clarify positioning of Japan in the digital content markets of the Asia (South Korea, China, Taiwan, etc.). Based on the empirical research, we insist on that the company and market in Japan are weakening the power to make attractive digital contents. Therefore, in order to promote the business of the digital content in Asia, we must revitalize the power of making attractive digital content through improving the environment in which people create it.
In order to revitalize the power of making attractive digital content, we will reconsider the management and the policies. In reconsideration, we will have the point of view not biased to the economic value, and imagine bridging the inside and outside of boundaries (companies, industries, regions, and countries). Then we will design the policies which evokes individual creativity.
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