2013 Fiscal Year Final Research Report
Simulation Modeling and Analysis for In-Store Merchandizing of Retail Stores
| Project/Area Number |
23730386
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Business administration
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| Research Institution | Nagoya Gakuin University |
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Principal Investigator |
MIWA Kanna 名古屋学院大学, 商学部, 准教授 (30460546)
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| Project Period (FY) |
2011 – 2013
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| Keywords | シミュレーション分析 / インストアマーチャンダイジング |
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| Research Abstract |
The purpose of this study is to propose the procedure of simulation analysis of the ISM (In-Store Merchandising) for retail store. In retail stores, huge data is accumulated by utilizing IT, analysis is performed. Since it is important to provide the information of utility value when it is needed, to evaluate the effect by the quantitative analysis is required. In this study, a series of procedures using simulation model to verify the effect is proposed. In addition, it is confirmed that it is a method to support decision-making of store management, shows the applicability to actual business activity.
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Research Products
(5 results)
