2013 Fiscal Year Final Research Report
The Quantitative and Qualitative Seasonality in Consumer Behavior
| Project/Area Number |
23730399
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Yokohama National University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2013
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| Keywords | マーケティング / リサーチ / 流通 / POSデータ |
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| Research Abstract |
The super market in Japan will reset "planogram" in all the categories in March and September. We proposed the method of setting up the planogram reset timing based on consumer behavior. The model which we developed extracted the quantitative and qualitative seasonality in consumer behavior. We applied the model to market POS data, and found out the rational planogram reset timing of the category based on the quantitative and qualitative seasonality in a consumer behavior.
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