A Theoretical and Empirical Study of Platform Strategy in the Video Game industry

2014 Fiscal Year Final Research Report

• Project/Area Number: 23730401
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Commerce
• Research Institution: Kagawa University
• Principal Investigator: KENICHI Ohkita 香川大学, 地域マネジメント研究科, 准教授 (60367513)
• Project Period (FY): 2011-04-28 – 2015-03-31
• Keywords: 家庭用テレビゲーム / プラットフォーム戦略 / コーペティション戦略

Outline of Final Research Achievements

1) We analyzed coopetitive strategies of game software firms dealing with intellectual property rights. We find that joint associations are useful to cooperatively combat software piracy. The amount software firms invest without such associations is lower than ideal. This research has been published in an international refereed journal.
2) We used game theory on coopetition with joint and cooperative advertising strategies using two pairs of complimentary firms. We find coopetition is more beneficial depending on the size of the market. This research has been presented in an international workshop. The economic model needs to be reworked for the research to be suitable for a refereed journal.
3) While writing a review of “Asian Entrepreneurship” I found an opportunity to expand on its treatment of Japanese firm relations using inter-firm agreements in the early Japanese video game market. This research is a work in progress. I expect it to be submitted in the near future.

Free Research Field

商学