Practical studies about social media marketing

2014 Fiscal Year Final Research Report

• Project/Area Number: 23730402
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Commerce
• Research Institution: Tokyo Metropolitan University
• Principal Investigator: MIZUKOSHI KOSUKE 首都大学東京, 社会(科)学研究科, 准教授 (60404951)
• Project Period (FY): 2011-04-28 – 2015-03-31
• Keywords: ソーシャルメディア / ブランドコミュニティ / 実践論

Outline of Final Research Achievements

This study indicated the importance of practice view to search for social media marketing. In practical view, we need to focus on the daily life which people cope with. Social media communication which recent marketing studies have focused on is really a part of the daily life, people include in firms cope with the local rules, people change it unconsciously. Possibilities of social media marketing are focusing on these daily life, finding the local rules, and trying to change these rules.

Free Research Field

マーケティング