Mass Customization and Ingredient Branding

2012 Fiscal Year Final Research Report

• Project/Area Number: 23730405
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Commerce
• Research Institution: Keio University
• Principal Investigator: ONO Akinori 慶應義塾大学, 商学部, 教授 (20296742)
• Project Period (FY): 2011 – 2012
• Keywords: マス・カスタマイゼーション / 成分ブランディング / 垂直的協調関係

Research Abstract

By applying recent high technology, firms can provide each customer with a customized product at as low a price as mass-produced, standardized products. In customization system, ingredient branding is becoming more important. In this study we theoreticall

Research Products

• [Journal Article] Product and Ingredient Branding in a Mass Customization System (2013)
  • Author(s): Akinori Ono and Seiji Endo
  • Journal Title: Lost in Translation: Marketing in an Interconnected World (EMAC2013 Conference Proceedings) Pages: 336
  • Peer Reviewed
• [Journal Article] 市場創造を巡る水平的/垂直 的競争下のブランド戦略の諸問題 (2013)
  • Author(s): 小野晃典
  • Journal Title: 『市場創造研究』(日本市場創造学会) Volume: 第1巻第1号 Pages: 24-28
• [Journal Article] Decision Making Processes between the Integrated Shopping System and the Exclusive Shopping System (2011)
  • Author(s): Seiji Endo and Akinori Ono
  • Journal Title: Bridging Mass Customization & Open Innovation (MCPC 2011 Conference Proceedings) Pages: 72
  • Peer Reviewed
• [Journal Article] Cooperative Relationships Between Product Brands and Ingredient Brands (2011)
  • Author(s): Akinori Ono and Shingoh Iketani
  • Journal Title: The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World (Proceedings of the 2011 World Marketing Congress) Pages: 523-525
  • Peer Reviewed
• [Presentation] Product and Ingredient Branding in a Mass Customization System (2013)
  • Author(s): Akinori Ono and Seiji Endo
  • Organizer: European Marketing Academy
  • Place of Presentation: Istanbul Technical University, Istanbul, Turkey
  • Year and Date: 20130600
• [Presentation] Decision Making Processes between the Integrated Shopping System and the Exclusive Shopping System (2011)
  • Author(s): Seiji Endo and Akinori Ono
  • Organizer: The 2011 World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization & Open Innovation
  • Place of Presentation: University of California, Berkeley, USA
  • Year and Date: 20111100
• [Presentation] Cooperative Relationships Between Product Brands and Ingredient Brands (2011)
  • Author(s): Akinori Ono and Shingoh Iketani
  • Organizer: The 2011 World Marketing Congress, Academy of Marketing Science
  • Place of Presentation: Reims Management School, Reims, France
  • Year and Date: 20110700