2012 Fiscal Year Final Research Report
Empirical Analysis on the Influence of Pricing on Consumer's Reference Price
| Project/Area Number |
23730409
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Senshu University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2012
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| Keywords | 消費者行動 / 参照価格 / マーケティング / 市場調査 / 商学 / 価格設定 |
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| Research Abstract |
In this research project, it was attempted to arrange various reference price concepts which were referred in existent pricing researches. Also, a questionnaire survey was conducted to clarify which of reference prices were used by consumers.
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