2014 Fiscal Year Final Research Report
Theoretical and Empirical Research on the Revitalization Strategy of the Small-and-medium-sized Retailers and the Effect of the Administrative Distribution Policies
| Project/Area Number |
23730411
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Toyo University |
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Principal Investigator |
MINEO Miyako 東洋大学, 経営学部, 教授 (30349930)
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| Project Period (FY) |
2011-04-28 – 2015-03-31
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| Keywords | 空き店舗問題 / 近隣型商店街 / 地域型商店街 / 業態選択行動 |
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| Outline of Final Research Achievements |
The purpose of this research is to examine the effect of the revitalization strategy of shopping districts theoretically and empirically.This research suggests the current state of shopping districts and consumer utilization by analyzing the various existing statistical data and consumer survey data，points out some problems on the revitalization strategy from the viewpoint of consumer attitude toward retailing mix.
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| Free Research Field |
マクロ流通
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