2014 Fiscal Year Final Research Report
Analyzing the Social Process of Formation and Transformation of Product Markets
| Project/Area Number |
23730421
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Ritsumeikan University |
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Principal Investigator |
YOSHIDA Mari 立命館大学, 経営学部, 准教授 (30552278)
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| Project Period (FY) |
2011-04-28 – 2015-03-31
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| Keywords | 製品市場 / 製品カテゴリ / 価値共創 / サービスドミナントロジック（S-D Logic） / 市場創造 |
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| Outline of Final Research Achievements |
My research focused on the social process of formation and transformation of product markets which are constructed under the influence of various behaviors of market participants. I analyzed them by reviewing the related literatures, defining the framework for the analysis, describing the process in the form case studies and discussing the implications in the academic journals and conferences.
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| Free Research Field |
マーケティング
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