2014 Fiscal Year Final Research Report
Examining the relationship between online social interaction and trustworthiness toward website.
| Project/Area Number |
23730423
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Kansai University |
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Principal Investigator |
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| Project Period (FY) |
2011-04-28 – 2015-03-31
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| Keywords | SNS / 広告 / 社会資本 |
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| Outline of Final Research Achievements |
This study shows the social capital in SNS and perception of interactivity in SNS have impact on the trust on the site. The result implicates the development of the site for the manager of SNS manager and use of SNS in communication strategy for marketing managers.
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| Free Research Field |
マーケティング
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