2013 Fiscal Year Final Research Report
An Empirical Analysis of Fresh Food Wholesale and Retail Distribution System
| Project/Area Number |
23730424
|
|---|
| Research Category |
Grant-in-Aid for Young Scientists (B)
|
| Allocation Type | Multi-year Fund |
|---|
| Research Field |
Commerce
|
|---|
| Research Institution | Kushiro Public University of Economics (2013)
Hiroshima University of Economics (2011-2012) |
|---|
Principal Investigator |
|
|---|
| Project Period (FY) |
2011 – 2013
|
| Keywords | マーケティング / 流通 / 消費者行動 / サプライチェーン / イノベーション / Eコマース / 製品開発 / 品揃え |
|---|
| Research Abstract |
This study aims to find the factors that influences the structural changes in the distribution channel for fresh foods and related products.Also, we try to clarify the new marketing functions of maker,distributor,and retailer from the channel structure and consumer's perspective.Our empirical and qualitative research show that the competitive structure of the retailer and changes in the consumption structure is the most influential factor in this change.It was also found that the advancement of information techonology,innovation of trading and logistics technology,diversification of cues which influence consumer's purchase decision is the important attributes to the distribution and retailing system.
|
