2013 Fiscal Year Final Research Report
Environmental design for changing risk behaviors: Field experiments of behavioral suppression priming approach
| Project/Area Number |
23730595
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Social psychology
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| Research Institution | Konan Women's University |
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Principal Investigator |
OHTOMO Shoji 甲南女子大学, 人間科学部, 准教授 (80455815)
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| Project Period (FY) |
2011 – 2013
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| Keywords | リスク心理学 / 環境配慮行動 / 行動変容 / 環境デザイン / 習慣 / 電気消費行動 / フィールド実験 / プライミング |
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| Research Abstract |
Risk behaviors were induced unconsciously, regardless of conscious intention. The research project showed that risk-conducive environment leads to unintentional risk behaviors and habitual behaviors result from the delegation of action control to behavioral context. Moreover, the field experiments of unhealthy eating behavior and energy saving behavior demonstrated that the introduction of goal priming approach can reduce the influence of risk-conducive environment.
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