The effect of retrospective factors on the audio-visual judgment

2014 Fiscal Year Final Research Report

• Project/Area Number: 23730694
• Research Category: Grant-in-Aid for Young Scientists (B)
• Allocation Type: Multi-year Fund
• Research Field: Experimental psychology
• Research Institution: Yamaguchi University (2012-2014); The University of Tokyo (2011)
• Principal Investigator: ONO Fuminori 山口大学, 教育学部, 講師 (90549510)
• Project Period (FY): 2011-04-28 – 2015-03-31
• Keywords: 形状知覚 / 魅力判断 / 逆行性要因

Outline of Final Research Achievements

In this study, we examined whether the retrospective effect existed when observers rated the visual shape or attractiveness. The results of the visual shape task showed that the perception of a shape was influenced by a retrospective factor, and the effect was produced in the direction of assimilation toward the shape of the following stimulus. The results of the attractiveness task showed that the first response contrasted with (shifted away from) the second. These findings suggest that preceding and succeeding contexts may differentially modulate our decision making.

Free Research Field

認知心理学