2013 Fiscal Year Final Research Report
The current state of export strategies for Japan produced agricultural products and overseas demand generation
| Project/Area Number |
23780219
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Agro-economics
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| Research Institution | Hirosaki University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2013
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| Keywords | 農産物輸出 / 製品差別化 / 付加価値 / 販路確保 / マーケティング |
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| Research Abstract |
This study analyzes the current state of exports of agricultural products by Japanese producing area and food enterprises.The data are based on results of fieldwork in Japan and China,Taiwan.The findings are the following:1)The producing area made it the problem to limit the customer in an exporting country.2)Exports of processed food, product differentiation by Japanese producing area and food enterprises had been thorough. 3)The enterprises fromed the marketing channel suitable for their own products. In addition,the securing of market by the Japanese processed food enterprises is important to realization of the promotion suitable for a product.
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