2012 Fiscal Year Final Research Report
A Study on Consumer-conscious Planning of Productions and Sales in the Tea Industry
| Project/Area Number |
23780234
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Agro-economics
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| Research Institution | Saga University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2012
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| Keywords | マーケティングリサーチ / フードビジネスマーケティング / 消費者行動 / SEM / 茶のマーケティング / 産地戦略 / 茶業経営 / フードシステム |
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| Research Abstract |
This study aims to reveal the characteristics and the issues of the tea industry by region, and to give some suggestions of consumer-conscious planning of productions and sales. The achievements of this study are the followings.1. Revealed the characteristics and the issues of the tea industry by region.2. Came out the consumers’ behavior to beverage consumption, and cause-and-effect relationship between the consumers’ experiences and consumers’ behavior3. Reported the results of all the above.
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