2012 Fiscal Year Final Research Report
An international comparative study on methods of creation and communication of an agricultural products' regional brand identity
| Project/Area Number |
23780236
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Agro-economics
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| Research Institution | Nayoro City University |
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Principal Investigator |
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| Project Period (FY) |
2011 – 2012
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| Keywords | ブランド / アイデンティティ / ブランド・エクイティ / 地域ブランド / 農産物 / 地域自然公園 / フランス / 北海道 |
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| Research Abstract |
A regional brand certification system which clarifies a place brand identity, as compared with other systems which do not so, has a higher possibility of making consumers recognize typicity of local foods more clearly by guaranteeing harmonyof a place brand identity and a local food’s brand concept. This study positively assesses effects of the French Regional Natural Park System, which has a process of creating a place brand identity through discussion among local inhabitants.
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