Empirical Studies on Strategic CSR increasing corporate values in a Pharmaceutical Company

2012 Fiscal Year Final Research Report

• Project/Area Number: 23830041
• Research Category: Grant-in-Aid for Research Activity Start-up
• Allocation Type: Single-year Grants
• Research Field: Business administration
• Research Institution: Kyoto University (2012); Kobe University (2011)
• Principal Investigator: URYUHARA Yoko 京都大学, 大学院・薬学研究科, 研究員 (70611507)
• Project Period (FY): 2011 – 2012
• Keywords: CSR(企業の社会的責任) / 医療用医薬品 / 製品選定 / 意思決定 / 医師の処方行動

Research Abstract

Prescription drugs are characterized by the fact that physicians make decisions on drugs to be purchased, using their professional expertise on behalf of patients. This decision-making process is different from that of general consumer products. Based on the given relationship among physicians, patients, and pharmaceutical companies, we conducted empirical studies to clarify 1) whether pharmaceutical company's Corporate Social Responsibility (CSR) activities lead to increased sales of prescription drugs,2) what kind of CSR activities can increase corporate value in a pharmaceutical company. As a result of hypothetical empirical studies involving 544 physicians, CSR activities affected their decision of selecting prescription drugs under given conditions. Also, “value delivery” activity including providing information on related therapeutic area, supplying own drugs to developing countries, and providing scholarships increased the corporate value.

Research Products

• [Journal Article] 医薬品企業の CSR活動が医師の医療用医薬品選定に与える影響に関する探索的研究 (2011)
  • Author(s): 島田智明、瓜生原葉子
  • Journal Title: 医療と社会 Volume: 第21巻, 第2号 Pages: 33-47
  • Peer Reviewed
• [Presentation] An Empirical Analysis of the Effect of Corporate Social Responsibility on Physicians' Prescription Behavior (2013)
  • Author(s): Yoko Uryuhara, Xinxin Ma, Yoko Ibuka, Hiroaki Kakihara
  • Organizer: The 9th World Congress on Health Economics
  • Place of Presentation: Sydney, Australia
  • Year and Date: 2013-07-10
• [Presentation] 企業価値の向上に寄与する医薬品企業の CSR 活動についての考察 (2012)
  • Author(s): 瓜生原葉子
  • Organizer: 日本経営学会第86回大会
  • Place of Presentation: 東京
  • Year and Date: 2012-09-09
• [Presentation] 医薬品企業の価値向上に寄与する戦略的 CSR に関する探索的研究 (2012)
  • Author(s): 日本経営学会第86回大会
  • Organizer: 日本経営学会関西部会第587回例会
  • Place of Presentation: 大阪
  • Year and Date: 2012-01-07
• [Book] 企業価値の向上に寄与する医薬品企業の CSR 活動についての考察 (2013)
  • Author(s): 瓜生原葉子
  • Publisher: 千倉書房
• [Remarks] ワークショップ「社会イノベーション」の開催(社会との共通価値を創造する CSR活動について議論), 2012 年 3 月 25 日
• [Remarks] 医薬品企業とのディスカッションミーティングの開催, 2013年3月27日