2012 Fiscal Year Final Research Report
Theoretical and practical investigation on an effective management of concept shifting during a new product development project
| Project/Area Number |
23830053
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| Research Category |
Grant-in-Aid for Research Activity Start-up
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | The University of Shiga Prefecture |
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Principal Investigator |
MIYAO Manabu 滋賀県立大学, 人間文化学部, 助教 (80611475)
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| Project Period (FY) |
2011 – 2012
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| Keywords | 新製品開発 / 製品コンセプト / コンセプト変更 / 事例研究 / 解釈システムとしての組織モデル |
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| Research Abstract |
The seven cases about concept creation during a new product development were developed by using data from publications and direct interviews. In order to investigate the cases, I developed a framework based on organization as interpretation system perspective. Investigating the cases by applying the obtained framework, it was found that a process of concept shifting can be broken down into three patterns. It was also suggested that the performance of a new product development varies according to the patterns of concept shifting
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Research Products
(8 results)
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[Remarks] 宮尾学(2013)『シャープ株式会社「ヘルシオ炊飯器」の開発』神戸大学大学院経営学研究科ディスカッション・ペーパー, 2013-17
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[Remarks] 宮尾学(2013)『三菱電機株式会社「蒸気レスIH NJ-XS10J」の開発』神戸大学大学院経営学研究科ディスカッション・ペーパー, 2013-16
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[Remarks] 宮尾学(2013)『三菱電機株式会社「本炭釜NJ-WS10」の開発』神戸大学大学院経営学研究科ディスカッション・ペーパー, 2013-15
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[Remarks] 宮尾学・原拓志(2012)『交通系ICカードのイノベーション : Suica・ICOCA・PiTaPaの事例研究』神戸大学大学院経営学研究科ディスカッション・ペーパー, 2012-27
