2012 Fiscal Year Final Research Report
Empirical research on cause related marketing in Japan
| Project/Area Number |
23830122
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| Research Category |
Grant-in-Aid for Research Activity Start-up
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| Allocation Type | Single-year Grants |
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| Research Field |
Business administration
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| Research Institution | Toyama College |
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Principal Investigator |
TERAMOTO Kanae 富山短期大学, 経営情報学科, 講師 (50610341)
|
|---|
| Project Period (FY) |
2011 – 2012
|
| Keywords | コーズマーケティング / 企業の社会的責任 / 企業倫理 |
|---|
| Research Abstract |
The study aims to clarify the conditions of cause related marketingin Japanese companies. The result of this research can be collected to the followingthree. First, cause marketing of Japan was caught comprehensively. Second, the riskfactor of cause marketing which a company considers was probed. Third, it is havingclarified the characteristic of the organization it is easy to do cause marketing.
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Research Products
(6 results)
