A theoretical study of business ecosystems in tourism

2014 Fiscal Year Final Research Report

• Project/Area Number: 24243052
• Research Category: Grant-in-Aid for Scientific Research (A)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: Commerce
• Research Institution: University of Marketing and Distribution Sciences
• Principal Investigator: KOKUBO keizo 流通科学大学, サービス産業学部, 教授 (50341003)
• Co-Investigator(Kenkyū-buntansha): ISHII Junzo 流通科学大学, 商学部, 教授 (50093498) ; HIROTA Akimitsu 近畿大学, 経営学部, 教授 (60319796) ; TAKAHASHI Kazuo 近畿大学, 経営学部, 教授 (90469304) ; MIZUKOSHI Kosuke 首都大学東京, 社会科学研究科, 准教授 (60404951)
• Project Period (FY): 2012-10-31 – 2015-03-31
• Keywords: 観光 / ビジネス・エコシステム / マーケティング

Outline of Final Research Achievements

This study showed leisure business based on business ecosystems. Business ecosystems studies focus on the co-exist on various actors. Boundaries of ecosystems are always unstable, they affect to emergence of new actors and change of actors. This study are closely tied to CSV, co-creation, and relationship marketing studies. This study indicated actors behaviour and change in leisure business using multiple case studies.

Free Research Field

観光計画