2014 Fiscal Year Final Research Report
A theoretical study of business ecosystems in tourism
Project/Area Number |
24243052
|
Research Category |
Grant-in-Aid for Scientific Research (A)
|
Allocation Type | Single-year Grants |
Section | 一般 |
Research Field |
Commerce
|
Research Institution | University of Marketing and Distribution Sciences |
Principal Investigator |
KOKUBO keizo 流通科学大学, サービス産業学部, 教授 (50341003)
|
Co-Investigator(Kenkyū-buntansha) |
ISHII Junzo 流通科学大学, 商学部, 教授 (50093498)
HIROTA Akimitsu 近畿大学, 経営学部, 教授 (60319796)
TAKAHASHI Kazuo 近畿大学, 経営学部, 教授 (90469304)
MIZUKOSHI Kosuke 首都大学東京, 社会科学研究科, 准教授 (60404951)
|
Project Period (FY) |
2012-10-31 – 2015-03-31
|
Keywords | 観光 / ビジネス・エコシステム / マーケティング |
Outline of Final Research Achievements |
This study showed leisure business based on business ecosystems. Business ecosystems studies focus on the co-exist on various actors. Boundaries of ecosystems are always unstable, they affect to emergence of new actors and change of actors. This study are closely tied to CSV, co-creation, and relationship marketing studies. This study indicated actors behaviour and change in leisure business using multiple case studies.
|
Free Research Field |
観光計画
|