2015 Fiscal Year Final Research Report
Assessing of the Economic Valuation of Urban Marathon race using travel cost method and contingent valuation method
| Project/Area Number |
24500770
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Sports science
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| Research Institution | Doshisha University |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Keywords | 都市型市民マラソン / ランナー / 経済価値 / トラベルコスト法 / 仮想評価法 / インターネット調査 |
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| Outline of Final Research Achievements |
The purpose of this study is to assess the economic value of urban marathon race using the travel cost method (TCM) and contingent valuation method (CVM) which are economic-value evaluation techniques for sports events. Internet surveys were carried out for the runners of urban marathon race. As a result, the economic value of sports events, such as an economic ripple effect, tendency of a consumption expenditure, and a willingness to pay, was clarified positively.
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| Free Research Field |
スポーツ・マーケティング
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