Influence of face-to-face communication on acceptance of novel foods

2014 Fiscal Year Final Research Report

• Project/Area Number: 24500999
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Eating habits, studies on eating habits
• Research Institution: Tokyo Denki University
• Principal Investigator: KIMURA Atsushi 東京電機大学, 情報環境学部, 助教 (90462530)
• Co-Investigator(Kenkyū-buntansha): SHUZO Masaki 神奈川大学, 工学部, 特任准教授 (10456155)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: 食行動 / 新奇食物 / ヒューマンコミュニケーション

Outline of Final Research Achievements

This study explored the influence of face-to-face communication on acceptance of novel foods. Participants were asked to taste a set of 13 food samples including 3 novel foods and 10 neutral foods by oneself or pair with their friend. In this tasting task, the amounts of food intake, times of intake and taste evaluations were measured. Furthermore, face-to-face communications during food intakes were videotaped in the pair condition. Results demonstrated that the amount of novel food intakes tended to be larger in the pair-with-friend condition than those in the individual condition. Furthermore, results of communication analyses suggest that verbal and non-verbal communication between friends about sympathies of fears and risk-taking motivations for eating novel foods facilitate novel food intakes in the pair condition.

Free Research Field

社会心理学