The development and systemization of communication method to innovate the service from the field

2014 Fiscal Year Final Research Report

• Project/Area Number: 24530491
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Business administration
• Research Institution: Meiji University
• Principal Investigator: SAKAI KAZUO 明治大学, 法学部, 教授 (50225752)
• Co-Investigator(Kenkyū-buntansha): KURIYAMA Ken 明治大学, 研究知財戦略機構, 研究員 (90599565) ; NAITO Takashi 明治大学, 研究知財戦略機構, 研究員 (50600946) ; ONOUE Masayuki 明治大学, 研究知財戦略機構, 研究員 (90599573) ; KOBAYASHI Hironao 明治大学, 研究知財戦略機構, 研究員 (00600941)
• Co-Investigator(Renkei-kenkyūsha): TODA Hiroto 明治大学, 研究知財戦略機構, 研究員 (80644393) ; NAGAI Yuko 明治大学, 研究知財戦略機構, 研究員 (60720026)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: ワークショップ / グループ思考 / ワールドカフェ / 思考の発散収束モデル / 思考の収束発散モデル / 芸術思考 / デザイン思考

Outline of Final Research Achievements

In order to set up creative workshops, the transactional constraint method (TCoM) is developped. The TCoM constrains communication styles of participants as followings. In the first session, the participants are allowed only to ask the problem presenter on the proposed issues. This corresponds to convergent group thinking. In the next step, the participants are required to freely discuss solutions of the issues. This corresponds to divergent group thinking. The sequence of convergent and divergent group thinking is exactly the opposite of usual creative method.
The effectiveness measurement method is also proposed to estimate and interpret the TCoM over 20 times for working people focusing largely on the emotions of the presenter. And it is shown that the largest correlation (r=0.65) is given between the satisfaction level of participants and emotion change of the presenter. This may suggest that the emotional change of the presenter affects the satisfaction level of participants.

Free Research Field

経営学