Analysis of unofficial key persons in new product development by Japanese manufacturers

2014 Fiscal Year Final Research Report

• Project/Area Number: 24530514
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Business administration
• Research Institution: Ritsumeikan Asia Pacific University
• Principal Investigator: FUJII Seiichi 立命館アジア太平洋大学, 国際経営学部, 准教授 (00623430)
• Co-Investigator(Kenkyū-buntansha): NAKAMURA Tomoya 広島大学, 大学院社会科学研究科, 特任講師 (20618128) ; KOU Kouka 就実大学, 経営学部, 准教授 (60582393) ; LEE Geunhee 立命館アジア太平洋大学, 国際経営学部, 助教 (20635487)
• Project Period (FY): 2012-04-01 – 2015-03-31
• Keywords: 新製品開発 / イノベーション / 人材研究 / プロダクト・チャンピオン

Outline of Final Research Achievements

This study focused on key persons in new product development. In particular, it examined Product Champions who get involved unofficially, support new product development from the sidelines and lead that product development to success. This Product Champion study interviewed four Japanese manufacturers. As a result, it revealed three issues; the relationship between the innovation process and the Product Champion type, the long-term growth model of the Product Champion, and the discovery of the Product Champion and the Serial Innovator as key persons.

Free Research Field

経営学