2014 Fiscal Year Final Research Report
The Development of Internet shopping businesses and a courier services in Asian new countries.
| Project/Area Number |
24530529
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Tokai University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
NEMOTO Toshinori 一橋大学, 商学研究科, 教授 (90156167)
HASHIMOTO Masataka 目白大学, 経営学部, 教授 (30218424)
HAYASHI Katsuhiko 流通経済大学, 流通情報学部, 教授 (20258164)
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Keywords | ネット通販事業 / 宅配便事業 / 越境EC / ネットワークシステム / B to C / クール宅急便 / 通販事業者のマーケティング戦略 / アジア新興国 |
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| Outline of Final Research Achievements |
With the spread of the Internet, many Japanese internet shopping businesses are beginning to enter other countries’ Internet shopping sites, starting with China’s. However, very few are successful due to the problems with their marketing strategies, the accuracy of translation and the delivery system. In addition, in order to support the Japanese internet shopping business, a number of courier and logistics companies have expanded their overseas operations and provide services no different than in Japan. Unfortunately, the licensing regulations in many of the countries entered have become a barrier in many of these cases.
Throughout this study, we were able to once again recognize the importance of a courier service network and a market-entry plan based on a precise marketing strategy in the success of mail order businesses.
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| Free Research Field |
アジア域内を中心としたグローバル・ロジスティクス
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