2015 Fiscal Year Final Research Report
Theoretical and empirical studies on multiple market performance of the user-generated products.
| Project/Area Number |
24530535
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Hosei University |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Keywords | マーケティング / ユーザー・イノベーション / クラウドソーシング / 共創 / 自然実験 |
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| Outline of Final Research Achievements |
In the existing study of user innovation, the multiple market performance by user-generated products such as "creative effect" (improvement of the product quality) and "labeling effect" (the influence of information to be user-generated products) were not discussed systematically.
Therefore, we clarified the existence of the multiple market performance of user-generated products through a natural experiment to sell real user-generated products and designer-generated products by cooperation with Muji.
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| Free Research Field |
商学
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