2014 Fiscal Year Final Research Report
Cooperation vs Conflict and Integration vs Separation in Channel Relationships
| Project/Area Number |
24530539
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Doshisha University |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
KUBO Tomokazu 中央大学, 商学部, 准教授 (40376843)
HARA Yoritoshi 明治大学, 商学部, 教授 (30366900)
YUKI Sho 中央大学, 商学部, 准教授 (10554321)
TAKADA Hidesuke 慶応義塾大学, 商学部, 准教授 (90508631)
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| Project Period (FY) |
2012-04-01 – 2015-03-31
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| Keywords | マーケティング・チャネル / 機会主義 / 取引費用 / ガバナンス |
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| Outline of Final Research Achievements |
At first, we discussed about relationships between the types of opportunism, channel dependence and channel performances. Current study, based on Hirschman's EVL model,investigating two forms of opportunism(active/passive)and how they affect the performances in channel relationships, including EVL, satisfaction and response to customers.In second study, based on Ghosh and John(1999)'s Governance Value Analysis framework in which the integration of transaction-cost theory and dynamic capability approach being attempted, we proposed several hypotheses relating with interrelationships between firm resources,capabilities, transaction attributes,channel integrity and channel performances. Surveys of the two studies was already conducted and the response rate of both surveys are unexpectedly high.
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| Free Research Field |
マーケティング
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