• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to project page

2015 Fiscal Year Final Research Report

MANNENSHA Collection Archiving & Osaka advirtising media history Research

Research Project

  • PDF
Project/Area Number 24530638
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Sociology
Research InstitutionDoshisha University (2014-2015)
Osaka City University (2012-2013)

Principal Investigator

TAKEUCHI YUKIE  同志社大学, 社会学部, 教授 (40586385)

Co-Investigator(Kenkyū-buntansha) TSUCHIYA REIKO  早稲田大学, 政治経済学術院, 教授 (00275504)
ISITA SAEKO  大阪市立大学, 文学研究科, 教授 (70212884)
Research Collaborator NAKAZIMA SHINPEI  
Project Period (FY) 2012-04-01 – 2016-03-31
Keywords広告史 / デザイン史 / 歴史社会学 / 表象文化 / モダニズム期
Outline of Final Research Achievements

For this study, the bibliography consisted of approximately 12,000 documents, which is far beyond the standard number. Using those documents as reference materials, 15 sub-themes were established, and a symposium was held on Examining Research Which Overlooks the Role of Mannensha and Osaka in Achievements in Advertising Media History Studies. From the viewpoints of sociology, design history, contemporary Japanese history, media studies, and advertising theory, we more closely examined the role of Mannensha and Osaka in the establishment of modern advertising, as well as the various factors that affected that role, the media industry and industry trends as well as changes in the structure of the industry, the views and power of traction of prominent individuals, and media events (e.g. exposition) and their relationship to advertising.

Free Research Field

デザイン史、歴史社会学

URL: 

Published: 2017-05-10  

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi