2015 Fiscal Year Final Research Report
Behavioral Science Study of the Generation and Effect of Social Capital in the Regional Marketing
| Project/Area Number |
24580323
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Agro-economics
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| Research Institution | Shimane University |
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Principal Investigator |
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| Project Period (FY) |
2012-04-01 – 2016-03-31
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| Keywords | 地域マーケティング / ソーシャル・キャピタル / 構造方程式モデル / 潜在クラス分析 / システム解析 |
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| Outline of Final Research Achievements |
In this study, it is indicated that Social Capital can be generated and have effects in various aspects of regional marketing; tourism segmentation on historical townscape area, classification of the differentiation strategy concerning Michi-no-Eki, tourism pull effect by geological resources, structural features of activity system in a geopark, regional emotion by tourism and so on.
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| Free Research Field |
資源管理学
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